Did you know that 69% of Latino households own at least one pet? Latinos represent a fast growing community in Oregon, particularly in Salem, where they make up a quarter of the population. While pet ownership is widespread across the state—only 4% of Oregon adults have never had a pet—there remains a glaring disparity in the availability of veterinary care that accommodates Spanish-speaking individuals.
In 2022, the U.S. Bureau of Labor Statistics reported that just 0.5% of veterinarians identified as Hispanic or Latin American. This gap is painfully evident in the Salem area, home to 23 veterinary practices, with surrounding areas like Woodburn and Keizer contributing another nine. Yet, out of these 32 clinics, only two have a veterinarian who speaks Spanish, and just four have a Spanish-speaking staff member.
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Dr. Tyler Primavera, a veterinarian, recognized this challenge firsthand. He frequently saw Spanish-speaking pet owners leave clinics frustrated because of the language barrier. Determined to address this issue, Dr. Primavera founded Vetspacito, an initiative aimed at overcoming these barriers through bilingual pet care education.
Vetspacito provides a series of bilingual videos covering a range of topics, from preventative care and symptom recognition to tips on how to properly bathe your dog. These videos are designed for use in veterinary clinics, where they can be shown before and after visits, and are also available for home viewing.
Our team was responsible for handling the production process from start to finish- we edited the scripts, directed the videos, produced the content, and created custom graphics and animations. Alongside the tutorial videos, we built upon our understanding of Vetspacito’s mission and created a commercial to effectively communicate its significance.
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